Blood. Sweat. Tears. Stress has made you good friends with that last one. Maybe sweat too, but let’s hope blood isn’t involved. We’re all familiar with the phrase ‘blood, sweat, and tears’. It is a gear we shift into when we’re working on something that requires everything. Manifest the expression or get meta with it. Focus on one of the three words or tackle them all. We urge you to think outside the box. Talking about bodily fluids too much starts to get kind of gross, so we’re keeping this brief short.
This is a chance to take your passions and crank them up a notch. The degree of energy you put into your projects is unique. Express exactly what emotion and passion mean to you in a one-of-a-kind creation.
Make Blood, Sweat, and Tears whatever you want. Just be sure to put your blood, sweat, and tears into it. And as always, there are no wrong interpretations (except for inappropriate content, hate speech, etc.).
Letter From the Editor
by Maggie J Elias
Week 10 of Spring Term: the ultimate victory lap. For a lot of students, these last fleeting moments of college are filled with the buzz of warm afternoons at Taylor’s, hours spent floating through the hazey pollen clouds of the Willamette River, and sun-basked naps in every goddamn hammock-able square inch of campus. The sun is finally out and the birds are chirping. Even for those not graduating, the promise of summer evokes a certain trance-like shift of energy. The anticipation of not having to painfully slog through a 12-page paper (the day before it’s due) for at least three months triggers a campus-wide sigh of relief.
The same can be said of students in the advertising program. Most seniors have completed their terminal Campaigns pitches, final projects are quickly wrapping up, and the third floor is experiencing an unusually high vacancy level. While the sigh of relief brought on by Week 10 can be heard and felt within the halls of Allen, there’s another collective phenomenon occurring. And it’s often sweaty and sometimes tearful, but almost never bloody.